Eugenio Fabozzi, Onoranze Funebri, Italy, 1995

Bernstein, D. (2005). Advertising outdoors : watch this space!. London; New York : Phaidon. 2005, 1997

What: Billboard for a funeral company. 

Function: Quanto sfumi al giorno translates to how many cigarettes do you smoke a day? The question is asked by a funeral company. I think message is linked to death, smoking and how soon you might need their serves. 

Where: Italy

Quality: I give this billboard 9/10. I'm a sucker for abstract art. 

Style: Deconstructivism 

What attracted me: The bold colors and abstract art with an in your face message that does not often come from abstract art or would this be considered an illustration?