• What it is? It is a label for Jif Creamy Peanut Butter. 
• What is its function? The function is to trigger a buying response from consumers. The design is brand heavy with very little emphasis on the peanut butter itself. We only see a small graphic noting that it is made with real peanuts. The type is the primary focus. It clearly states that it is creamy and the fat has been reduced. 
• Where did I see it? I found it on my kitchen counter. 
• What is the quality of the artwork? The quality is clean and very readable.  
• What is the style of the design & typography? The style is contemporary. The type is roman. 
• What attracted you to the piece? Brand recognition. The design is a perfect example of commercial art. There is nothing high about it.